Color Management training for brand owners will help you effectively communicate and evaluate your printing supply chain to see benefits such as shorter production time, faster market implementation times, lower costs and better brand integrity.

Who is this course for?

Brand managers or brand owners, print buyers, creative agencies, prepress and premedia professionals, designers, print and packaging supply chain specialists, as well as those working in CPG or FMCG – if you play any role in color management, color creation, or writing PQMs, you will benefit from this training.

Additionally, if your role includes color approvals, fulfilling buyer requirements such as printing, SOP creation, building color libraries, process mapping, brand guideline development, or managing printing and related processes, this course will help you develop technical skills and provide a clear roadmap. You’ll be able to navigate processes with confidence and build repeatable, more efficient brand standards.

Training topics:

• The general idea of ​​compliance for brand owners
• Color spaces and color evaluation
• Defining printing targets
• Global printing standards
• Production Conformity Reference Printing Conditions
• Basics of color management
• Basics of G7, PSO, NPDC and TVI methods
• Custom printing standards
• The theory of paper relativity
• Spot, individual and spot colors
• SCTV curves for spot colors
• Printing tolerances, methods of verification
• SOP documents specifying production procedures
• Initial assessment of your supply chain
• Conformity assessment of DE spot colors against digital standards
• Proofing, compliance levels
• Lighting conditions for color comparison
• Audit of printing houses in relation to the applicable production standards
• Acceptance of production and product repeatability
• Inline, online and offline production reporting
• Barriers to success
• How to create a quality control department on the part of the brand owner